This work begins with an overview of the public relations process and introduces the interactive ROPE model (research, objectives, programming, evaluation) to organize public relations programs. Part two is organized around audience-centered forms of PR: media relations, employee and member relations, community relations, public affairs and government relations, investor relations, consumer relations, and special public relations. Part three deals with emergency public relations. Chapters in Parts two and three begin with an overview and then present Silver Anvil Award cases from planning through execution and evaluation. Appendices contain exercises and case problems for each of the PR forms presented as well as the PRSA Code of Professional Standards.