The massive international flows of films, television programmes and other media around the world have long posed vital questions of culture and power. But how can we best understand this central feature of the modern world? Is a model of 'cultural imperialism' a valid way of understanding global communications as we approach the end of the century?In this broad-ranging analysis of the new international context of world communication, an international group of leading scholars review and take forward these debates. They discuss different perspectives on the role of the state, the range of cultural impact and influence beyond the media, the roles of international organizations and business interests in world communications, and the potential for resistance and alternatives. They reflect on the 'New World International Communication Order' as delineated since the 1970s, and examine its changing nature. Throughout, they connect analysis of the flows and forces which form the world media and communications with the fundamental themes of social science, and illuminate the ways in which underlying questions of inequality, power and control reappear within new media environments.Beyond Cultural Imperialism is an important addition to the literature on global culture and international communications. Incorporating an extensive glossary of terms and concepts, it will be invaluable for general communications scholars and specialists alike.