This state of the art overview of intraindividual processes covers social cognition, attitudes, and social motivation. It will be useful for students with some knowledge of social psychology who want an overview and for researchers as an authoritative definition of the field that also indicates likely future trends. The handbook includes contributions by academics and researchers from around the world to ensure a truly international perspective.After outlining a set of integrative perspectives: evolutionary and cultural, developmental, and methodological, it goes on to provide an in-depth treatment of current research on social cognition and social motivation. The handbook concludes with chapters devoted to research on applying cognitive and motivational principles. Fully referenced chapters and bibliographies allow easy access to further study.