|aQualitative media analysis / |cDavid L. Altheide
|aThousand Oaks : |bSage Publications, |cc1996
|aviii, 87 p : |bill ; |c23 cm
|aQualitative research methods ; |vv. 38
|aIncludes bibliographical references
|a1. Plugged in research -- 2. Ethnographic document analysis -- 3. Process of qualitative document analysis -- 4. Newspapers, magazines and electronic documents -- 5. Electronic reality -- 6. Tracking discourse -- 7. Field notes and other data
In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. How to obtain, categorize, and analyze these different media documents is the subject of this entry in the Qualitative Research Methods series. Author David L. Altheide looks at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces. This handy volume, Qualitative Media Analysis, is ideal for students and professionals in research methods, sociology, communication studies, social theory, and political science.