|aOnline multimedia advertising :|btechniques and technologies /|c[edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
|aHershey, PA :|bInformation Science Reference,|cc2011.
|axvi, 334 p. :|bill. ;|c29 cm.
|a"Premier reference source"--Cover.
|aIncludes bibliographical references (p. 301-318) and index.
|a"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.