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Doing business successfully in China /

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001

264671

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20121218170843.0

008		121121s2011 enka b 001 0 eng d
020		\|a9781843345497 \|c(hbk. : Chandos Publishing)
020		\|a9780857091550 \|c(hbk. : Woodhead Publishing)
040		\|aTMUE\|beng\|eaacr
050	4	\|aHG5782\|b.C48 2011
082	04	\|a330.951\|222
092		\|a330.951/C559/2011//////A0290168
095		\|aTMUE\|b41\|cA0290168\|pB\|d330.951\|eC559\|y2011\|tDDC\|r2918
100	1	\|aChung, Mona.
245	10	\|aDoing business successfully in China /\|cMona Chung.
260		\|aOxford :\|bChandos Publishing,\|cc2011.
300		\|axv, 228 p. :\|bill. ;\|c24 cm.
490	0	\|aChandos Asian studies series: contemporary issues and trends
504		\|aIncludes bibliographical references and index.
650	0	\|aInvestments, Foreign\|zChina.
650	0	\|aBusiness etiquette\|zChina.
650	0	\|aInternational business enterprises\|zChina.
651	0	\|aChina\|xEconomic policy\|y2000-

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Despite the overwhelming importance of the Chinese economy to the success of western economies, there has yet to be an examination of why western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and western business cultures. This book offers the solution to this problem - the bi-cultural personnel.

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