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第1級人氣樹(0)
人氣指樹
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Aiming to create an awareness of intercultural competencies needed in a multicultural work or event environment, Li (sports administration, Ohio U.) et al. provide practicing sport managers and advanced undergraduate and graduate students around the world with a text on the organization, governance, business activities, and cross-cultural context of modern sport on an international level. They integrate practical and theoretical issues through a strategic management and total quality management framework, showing students how to apply a strategic process to complex problems. Academics and practitioners from across the globe discuss international sport within specific geopolitical environments and in the contexts of nationalism, regionalization, globalization, and internationalization, and discuss sport leagues, tours, organizations, and the Olympics and other international sport federations. Sections on business strategies, principles, and practices from a strategic management perspective are provided, with inclusion of concepts such as international trade and economic integration, macroeconomics, legal aspects, governing institutions, corporate responsibility, sustainable international development in emerging economies, human rights, and managing service quality in a cross-cultural environment. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

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