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Sports and entertainment marketing /

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001

28478

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ChTaNC

008		031215s2001 xxua 001 0 eng d
020		\|a0538694777 ((pbk.))
040		\|aTMUE\|beng\|cTMUE\|dTMUE
100	1	\|aKaserKen
245	10	\|aSports and entertainment marketing / \|cKaser and Oelkers
260		\|aAustralia : \|bSouth-Western Educational Publishing/Thomson Learning, \|cc2001
300		\|avii, 298 p : \|bcol. ill ; \|c28 cm
500		\|aIncludes index
650	0	\|aSports\|xMarketing\|xStudy and teaching
650	0	\|aEntertainment events\|xMarketing\|xStudy and teaching
700	1	\|aOelkers Dotty Boen

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Sports and Entertainment Marketing takes your students on a step-by-step journey through the world of marketing. Students encounter and learn about the key functions of marketing and how those functions are applied to sports and entertainment. Each marketing function is incorporated throughout the text and highlighted with an icon to indicate how it is used in the marketing process.

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