|aMeggs' history of graphic design /|cPhilip B. Meggs, Alston W. Purvis.
|aHistory of graphic design
|aHoboken, NJ :|bJohn Wiley & Sons,|cc2012.
|axi, 603 p. :|bill. (some col.) ;|c cm.
|aRev. ed. of: A history of graphic design. c1998.
|aIncludes bibliographical references (p. -581) and index.
|aPart I. The prologue to graphic design : 1. The invention of writing -- 2. Alphabets -- 3. The Asian contribution --4. Illuminated manuscripts -- Part II. A graphic renaissance : 5. Printing comes to Europe -- 6. The Germanillustrated book -- 7. Renaissance graphic design -- 8. Anepoch of typographic genius -- Part III. The bridge to thetwentieth century : 9. Graphic design and the Industrial Revolution -- 10. The Arts and Crafts Movement and its heritage -- 11. Art Nouveau -- 12. The genesis of twentieth century design -- Part IV. The modernist era : 13. The influence of modern art -- 14. Pictorial modernism-- 15. A new language of form -- 16. The Bauhaus and the new typography -- The modern movement in America -- Part V. The age of information : 18. The international typographic style -- 19. The New York school -- 20. Corporate identity and visual systems -- 21. The conceptual image -- 22. Postmodern design -- National visions within a global dialogue -- 24. The digital revolution and beyond
|a"This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishingexcellence by the Association of American Publishers. Now,this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape--such as the web, multimedia,interactive design, and private presses, thus adding new layers of depth to an already rich resource"--Provided by publisher