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Contemporary sport management /

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Contemporary Sport Management is an invaluable text for anyone interested in a career in sport management, exercise, fitness management, or athletic training. Incorporating the perspectives of 26 contributors, it gives you the information you need to • define sport management and discuss the scope of opportunities the sport industry presents; • discuss major challenges confronting various segments of the industry; • understand the historical, psychological, sociological, and philosophical foundations of sport; • grasp management and organizational concepts and their application in sport enterprises; • apply information about sport management to diverse populations in an unbiased fashion; • demonstrate critical professional skills; and • become a member of the profession who has a positive impact on how sport is managed in the future. Contemporary Sport Management is the most current, comprehensive introductory text for anyone interested in the sport management field.

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