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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results /

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  Jeremy Wright is an author and business consultant with a passion for blogging, communications, time management, and anything else that makes people’s lives easier. He has spoken at dozens of conferences and worked with a wide range of companies -- from Fortune 500s to home-based businesses -- to understand the power of blogging and online marketing. His blog, Ensight.org, is read by more than 250,000 people every month.


  What if you could listen to millions of people--customers, employees, competitors, partners, even the media--as they candidly discuss your company, your products, and your advertising? And what if you were able to use this real, up-to-the-minute feedback to determine exactly what your customers want and how to improve your business exponentially? Sound too good to be true? Then you haven’t tapped into the power of the blog.


  Today, 50 to 100 million bloggers are communicating on the Internet, expressing their thoughts on and experiences with products, and sharing industry information. With millions of voices being heard, this revolutionary medium is now a worldwide forum. No business can afford to be left out of the conversation. In Blog Marketing, leading blogging consultant Jeremy Wright explains how and why companies of all types blog and reveals strategies for effectively interacting with customers. You’ll find out how authentic feedback from customers can lead to potential new marketing strategies, innovative new product ideas, and new concepts that will completely transform your business.


  Get an exclusive look at some phenomenally successful companies currently taking advantage of blogs including Microsoft, Sun Microsystems, Google, Disney, General Motors, and others, and find out how you can reap the rewards in your own organization.


Blog Marketing is filled with real-world examples of how blogging can

Extend company branding


Create positive experiences with your customers


Provide real feedback on your company and its products


Transform the way your company does business


Simplify a variety of project management tasks


Impact the bottom line



  The business world is undergoing profound changes, redefining marketing, public relations, and customer communications. If you aren’t inviting this change into your own business--and keep in mind, your competitors are--then the writing is on the wall. No matter what your business, blogging is essential to your success, both now and in the future.


Revolutionize your business with the power of the blog


  Today, tens of millions of bloggers are communicating on the Internet about companies, products, trends, and much more. Don’t miss out on the conversation! Blog Marketing explains how blogs are amazingly cost-effective tools for making business decisions based on actual customer feedback and market intelligence. So get on the blog wagon!


Find out how…

GM runs new concepts by customers and invites feedback on their popular FastLane blog--one of today’s top 500 blogs


The Disney Channel uses blogs to streamline internal communication and increase their engineering team’s efficiency


Microsoft product development teams look for blog feedback before making significant changes to applications


Boeing used blogs to gather customer feedback while developing the new 787 Dreamliner






善用部落格的威力改造事業



  商場上正發生巨大的轉變,顛覆了行銷、公關與顧客溝通的方式。如果不接納這股改變的風潮,讓競爭對手專美於前,就只能坐以待斃、自求多福了。不管你身處於哪個行業,部落格都是當前與未來成功的關鍵。



  不管你喜不喜歡,部落格都會改變你的事業,現在的問題並不是你「應該」設立部落格,而是你要「如何」投入及善用部落格,讓事業獲得最大的效用。本書將教你如何擬定部落格策略,如何推動部落格,不僅參與自己的部落格,也融入整體部落格文化。



  本書作者──部落格專業顧問傑洛米.萊特將說明各類企業投入部落格的方式與緣由,剖析與顧客有效互動的策略。你可以了解,如何由顧客的真實回應中,規劃出全新的行銷策略、創新的產品巧思,以及全面改造事業的新概念。



《部落格行銷》一書內有許多實際的案例,說明如何利用部落格


  .延伸公司的品牌形象


  .營造優質的顧客經驗


  .提供有關企業與產品的實質回應


  .改造公司的營運方式


  .簡化多樣的專案管理任務


  .增加獲利



  如今網路上有上百萬個部落客,他們彼此交換公司、產品、趨勢的訊息,千萬別錯過這些精彩的對話!《部落格行銷》要告訴你,為什麼部落格是根據實際顧客回應及市場情報,研擬商業決策的最實惠工具。快搭上熱門的部落格列車吧!



傑若米.萊特(Jeremy Wright)



  是頂尖的部落格顧問,他所合作的客戶包括福特、微軟、eBay以及《商業週刊》。他已發表上百篇文章在各大刊物,以及在多場部落格研討會上演說。他開設的商務科技類部落格Ensight.org,每月吸引25萬以上的讀者瀏覽。當許多人還把部落格當成線上日記或日誌時,傑洛米.萊特就已發現,它對數位溝通世界有更深遠的影響。讀者很幸運能看到這本不唱高調的書,萊特在書中帶大家探索什麼是部落格,說明在日趨重要的網路世界中,如何讓部落格幫你更有效地推動事業。




本書中譯本《部落格行銷:百萬顧客同步發聲,開啟雙向溝通的新消費時代》由美商麥格羅•希爾出版。

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