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Brain tattoos : creating unique brands that stick in your customers' minds /

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This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".

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