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Brain tattoos : creating unique brands that stick in your customers' minds /

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008

040616s2005 nyua b 001 0 eng

001

336594

005		20070830155315.0
010		\|a 2004014340
020		\|a0814472346 (pbk.) :\|cNT568.00
035		\|awj 00005948
040		\|aDLC\|cDLC\|dDLC
042		\|apcc
050	00	\|aHD69.B7\|bP64 2005
082	00	\|a658.8/27\|222
092		\|a658.827/P857//////E0005948
809		\|pBOOK\|d658.827\|eP857
100	1	\|aPost, Karen.
245	10	\|aBrain tattoos :\|bcreating unique brands that stick in your customers' minds /\|cKaren Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong.
260		\|aNew York :\|bAMACOM,\|cc2005.
300		\|axx, 187 p. :\|bill. ;\|c23 cm.
504		\|aIncludes bibliographical references (p. 181-182) and index.
650	0	\|aBrand name products.
650	0	\|aBrand name products\|xMarketing.
856	41	\|3Table of contents\|uhttp://www.loc.gov/catdir/toc/ecip0419/2004014340.html
095		\|bLB\|cE0005948\|d658.827\|eP857\|pBOOK\|zCIR\|m568\|tDDC

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This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".

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