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Leading through relationship marketing : how winning organizations leverage stakeholder relationships to improve business performance /

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"Batterley is not afraid to say how it is . . . In this book, he provides the stimulus to inspire and provoke thought about incorporating relationship strategies into a holistic business strategy."--Samantha Tannous, editor, Ad News This essential, up-to-the-minute guide provides managers and business leaders with everything they need to know about relationship marketing.

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