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|a796.0698/C748//////E0006333
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|pBOOK|d796.0698|eC748
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|aConference of the Sport Marketing Association|n(2nd :|d2004 :|cMemphis, Tennessee)
|
245 |
10
|
|aWhere sport marketing theory meets practice :|bselected papers from the second annual conference of the Sport Marketing Association /|cBrenda G. Pitts, editor.
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260 |
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|aMorgantown, WV :|bFitness Information Technology,|cc2005.
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300 |
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|avii, 259 p. :|bill. ;|c28 cm.
|
500 |
|
|a"Edited and selected from the SMA Conference, November, 2004."
|
504 |
|
|aIncludes bibliographical references.
|
650 |
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|aSports|xMarketing.
|
700 |
1
|
|aPitts, Brenda G.
|
710 |
2
|
|aSport Marketing Association.
|
095 |
|
|bLB|cE0006333|d796.0698|eC748|pBOOK|zCIR|m918|tDDC
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