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Be your own brand : a breakthrough formula for standing out from the crowd /

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Be Your Own Brand offers readers a compelling personal development tool to help them succeed by building and using unique “branded” relationships throughout their lives. A brand is a relationship, not a statement. It’s a special type of relationship fueled by a strong belief system and tied to an emotional connection. Companies and products with strong brands are always the most successful in their industry. Strong, enduring personal relationships have many of the same qualities of a business-related brand. This book uses the proven business axiom of brand equity as a basis to demonstrate the importance of relationships to drive personal success. Success is defined by each individual’s belief system. In an accessible and personal style, Be Your Own Brand presents this compelling, novel approach to personal relationships, which is based on proven business practices of building loyal relationships with consumers.

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