Home > Book
Check-outs :

Brand positioning : strategies for competitive advantage /

  • Hit:77
  • Rating:0
  • Review:0
  • Trackback:0
  • Forward:0

轉寄 列印
  • keepsite
  • Introduction
  • About Author
  • Collection(0)
  • Review(0)
  • Rating(0)
  • Trackback(0)

This second edition of Brand Positioning helps marketing and advertising professionals differentiate their product and give it a distinct advantage in an overcrowded global market. It explores the concepts and principles involved in developing sound positioning strategy and discusses practical applications,as well as how to: Secure competitive advantage Use celebrity endorsements to market products Establish brand positioning on the Internet And much more!

Must Login
Must Login
Must Login
Must Login

Teackback URL: