內容簡介top Strategic Management in Tourism 簡介 Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism. Strategic Management in Tourism, 2nd Edition analyses the impacts of crucial environmental issues and the major factors affecting international tourism management.Following a successful first edition that is now a mainstream textbook for tourism courses, this book also covers marketing strategy, eTourism, functional management and strategic innovation. Presenting new insights and updated concepts, this text provides an integrated synthesis that will benefit students in their future careers and also be useful to professionals working in the tourism sector.

Teackback URL: