|aPrinciples and practice of sport management /|cedited by Lisa Pike Masteralexis, Carol A. Barr, Mary A. Hums.
|aSudbury, MA :|bJones and Bartlett Publishers,|cc2005.
|ax, 488 p. :|bill. ;|c23 cm.
|aIncludes bibliographical references and index.
|aFoundations of sport management -- History of sport management / Todd W. Crosset, Stephen Bromage, and Mary A. Hums -- Management principles applied to sport management / Carol A. Barr and Mary A. Hums -- Marketing principles applied to sport management / James M. Gladden and William A. Sutton -- Financial principles applied to sport management / Dennis R. Howard and Timothy D. DeSchriver -- Legal principles applied to sport management / Glenn M. Wong and Lisa Pike Masteralexis -- Ethical principles applied to sport management / Todd W. Crosset and Mary A. Hums -- High school and youth sports / Dan Covell -- Collegiate sport / Carol A. Barr -- International sport / Mireia Lizandra and James M. Gladden -- Professional sport / Lisa Pike Masteralexis -- Sports agency / Lisa Pike Masteralexis -- Facility management / Nancy Beauchamp ... [et al.] -- Event management / James M. Gladden, Mark A. McDonald, and Carol A. Barr -- Sport sales / Stephen M. McKelvey -- Sport sponsorship / Stephen M. McKelvey -- Sport communication / Andrew J. McGowan and Greg Bouris -- Sport broadcasting / Betsy Goff and Tim Ashwell -- The sporting goods and licensed products industries / Dan Covell and Mary A. Hums -- Health and fitness industry / Mark A. McDonald and William Howland -- Recreational sport / Laurie Gullion -- Strategies for career success / Mary A. Hums and Virginia R. Goldsbury.
Principles and Practice of Sport Management, Second Edition provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management.