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The marketing of sport /

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008

060616s2007 enka b 001 0 eng

001

406275

005		20080708102121.0
010		\|a 2006020025
020		\|a9780273688266 (pbk.)
020		\|a027368826X (pbk.) :\|cNT2637.00
035		\|awj 00007173
040		\|aDLC\|cDLC\|dDLC
050	00	\|aGV716\|b.M364 2007
082	00	\|a796/.0698\|222
092		\|a796.0698/M345//////E0007173
809		\|pBOOK\|d796.0698\|eM345
245	04	\|aThe marketing of sport /\|cedited by John Beech and Simon Chadwick.
260		\|aHarlow, Essex, England :\|bPearson Education,\|cc2007.
300		\|axxxv, 555 p. :\|bill. (some col.) ;\|c25 cm.
504		\|aIncludes bibliographical references and index.
650	0	\|aSports\|xMarketing.
700	1	\|aBeech, John G.,\|d1947-
700	1	\|aChadwick, Simon,\|d1964-
856	41	\|3Table of contents only\|uhttp://www.loc.gov/catdir/toc/ecip0617/2006020025.html
095		\|bLB\|cE0007173\|d796.0698\|eM345\|pBOOK\|zCIR\|m2637\|tDDC

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　　The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.

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