| 008 |
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141224s2014 cauac b 001 0 eng |
| 010 |
|
|a 2012037172
|
| 020 |
|
|a9781412991308 :|cNT2802 (pbk.)
|
| 020 |
|
|a1412991307 |c(pbk.)
|
| 040 |
|
|aDLC|cDLC|dDLC|dTMUE|beng|eaacr
|
| 042 |
|
|apcc
|
| 082 |
00
|
|a658.8/3|223
|
| 095 |
|
|aTMUE|b41|cA0304398|pB|d658.83|eC648|y2014|tDDC|r2802
|
| 100 |
1
|
|aClow, Kenneth E.
|
| 245 |
10
|
|aEssentials of marketing research :|bputting research into practice /|cKenneth E. Clow, Karen E. James.
|
| 260 |
|
|aLos Angeles :|bSAGE,|cc2014.
|
| 300 |
|
|axxii, 497 p. :|bill. (some col.), ports. ;|c26 cm.
|
| 504 |
|
|aIncludes bibliographical references (p. 468-480) and index.
|
| 650 |
0
|
|aMarketing research.
|
| 700 |
1
|
|aJames, Karen E.
|
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