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Global sport sponsorship /

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001

47286

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ChTaNC

008		080212s2005 xxka e b 001 0 engxd
015		\|a2005013775
020		\|a1845200810 ((pbk.))
020		\|a1845200802
020		\|a9781845200800
020		\|a9781845200817 ((pbk.))
035		\|a00253501
040		\|aTMUE\|beng\|cTMUE\|dTMUE
050	14	\|aGV716\|bG57 2005
082	04	\|a796/.0698\|222
245	00	\|aGlobal sport sponsorship / \|cedited by John Amis and T. Bettina Cornwell
250		\|aEnglish ed
260		\|aOxford : \|bBerg, \|cc2005
300		\|ax, 326 p : \|bill ; \|c24 cm
490	1	\|aSport, commerce and culture
504		\|aIncludes bibliographical references and index
650	0	\|aSports sponsorship
650	0	\|aSports and globalization
700	1	\|aAmis John\|d1968
700	1	\|aCornwell T. Bettina
830	0	\|aSport, commerce and culture

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Estimated to have an annual worth of $24.8 billion dollars, the global sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. This text provides a comprehensive, multi-disciplinary analysis of this relationship. Topics covered include the strategic nature of global sport sponsorship; the role of celebrities in global advertising; the utilization of sponsorship in the construction of global alliances; and more.

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