|aNudge : |bimproving decisions about health, wealth and happiness / |cRichard H. Thaler and Cass R. Sunstein.
|aimproving decisions about health, wealth and happiness
|aLondon : |bPenguin Books, |c2009.
|ax, 305 p. : |bill., maps ; |c20 cm.
|aOriginally published: New Haven, Conn.: Yale University Press, 2008.
|aIncludes bibliographical references and index.
|aEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.