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Consumer psychology in benavioural perspective /

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ChTaNC

008		920423s19uu ch 000 0 chi d
020		\|a0415041058 : \|cNT$1957
040		\|aTMUE\|beng\|cTMUE\|dTMUE\|eCCR
084		\|a658.8342\|bF794\|2ncsclt
100	1	\|aFoxallGordon R
245	10	\|aConsumer psychology in benavioural perspective / \|cGordon R. Foxall
260		\|aLondon : \|bRoutledge, \|cc1990
300		\|ax, 228 p : \|bill ; \|c24 cm
490	1	\|aRoutledge consumer research and policy series
500		\|aAppendix: Cognitive behaviour modification: paradigm erosionin practice: p. 174-177
504		\|aBibliography: p. 183-211 ; Author index: p. 212-218 ; Subject index: p. 219-228
541		\|aNT$1957
650	0	\|aConsumer behavior
830	0	\|aRoutledge consumer research and policy series

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In this book the uses of behaviourism receive a thorough appraisal, as compared and contrasted with other prevailing models of consumer choice. This book should be of interest to lecturers and students of psychology, marketing, economics, business studies.

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